What is Your Level of Marketing Sophistication?
One important way to differentiate between All-In-One Marketing tools and find one that fits your company is by determining your organization's level of relative sophistication with such tools. Some tools are focused specifically on ease of use, while others require a bit more knowledge and expertise.
Here are some guidelines to help make the decision of which solutions should be on your “short list”:
- How many people at my company will be using the All-In-One Marketing Solution? (Please note that users tend to be sales, marketing and customer service employees, which at smaller companies may be the same few people.)
- Is this our first time using any type of marketing automation tool?
- Can we afford to pay for additional help in case the solution we select requires customization or we need help? Or do we already have someone with these skills in-house?