What do you care about most as a marketer? Driving traffic to your site AND creating either great leads or sales, depending on the type of business. And knowing where these people came from and what they are interested in. Then, wouldn’t you love to target offers, content and communications based on who they are?
Well, that capability is now being provided by Hubspot. The company had its Inbound Marketing conference this week, which drew over 2,800 marketers from around the country. In each session I attended, I sat next to marketers that were so excited to purchase and start using Hubspot. There was true excitement in their eyes about the prospect of how this tool can turn them into true marketing rockstars!
Hubspot has made a concerted effort to centralize as many marketing reports and capabilities as possible so you do not need to use separate tools for each component of marketing. It’s a true “all-in-one” marketing solution.
So What is Hubspot and What Does it Do?
The roots of Hubspot stem from the unique value of inbound marketing: provide high quality content for your audience to drive traffic through SEO and social media engagement, rather than the outdated model of cold calls and outbound efforts. “Hubspot 3,” the company’s latest version of software, takes inbound marketing to a much higher level by serving as the ONE centralized dashboard to manage all of your marketing. This database gives you a complete history of every interaction you have had with your leads and customers across channels. Some of the new features include:
- Smart Call to Actions: Enables you to create images and calls-to-action for your website or emails that dynamically adapt to reflect the viewer’s interests, industry, lifecycle stage, or other areas of segmentation. How cool is that?
- Smart fields: A long-awaited answer to anyone who is sick and tired of filling out yet another website form with the same information. As you collect more information about your leads, Smart Forms remove any field that has been completed in the past, creating shorter and shorter forms for your leads without sacrificing valuable information.
- Email: Target specific segments, and personalize your sender, subject, and message body content with any field or custom field from your contact profile.
- Workflows: Workflows enable you to create dynamically evolving segments and automate marketing actions. More than email automation, workflow enables marketers to trigger campaigns, change contact profile properties, score leads, send notifications, and sync to a CRM.
To learn more about Hubspot, request a demo.