What do you care about most as a marketer? Driving traffic to your site AND creating either great leads or sales, depending on the type of business. And knowing where these people came from and what they are interested in. Then, wouldn’t you love to target offers, content and communications based on who they are?
Well, that capability is now being provided by Hubspot. The company had its Inbound Marketing conference this week, which drew over 2,800 marketers from around the country. In each session I attended, I sat next to marketers that were so excited to purchase and start using Hubspot. There was true excitement in their eyes about the prospect of how this tool can turn them into true marketing rockstars!
Hubspot has made a concerted effort to centralize as many marketing reports and capabilities as possible so you do not need to use separate tools for each component of marketing. It’s a true “all-in-one” marketing solution.
So What is Hubspot and What Does it Do?
The roots of Hubspot stem from the unique value of inbound marketing: provide high quality content for your audience to drive traffic through SEO and social media engagement, rather than the outdated model of cold calls and outbound efforts. “Hubspot 3,” the company’s latest version of software, takes inbound marketing to a much higher level by serving as the ONE centralized dashboard to manage all of your marketing. This database gives you a complete history of every interaction you have had with your leads and customers across channels. Some of the new features include:
To learn more about Hubspot, request a demo.