HubSpot has already gained a deservedly positive reputation as an enabler of online business success. The company's all-in-one marketing solution is already helping thousands of businesses to engage with customers and prospects and to grow every day. And HubSpot is the largest and most popular online "app store" for marketing solutions.
Now, HubSpot itself is growing. Fueled by $32 million in investment from companies such as Google Ventures, Salesforce.com and Sequoia Capital, HubSpot in June 2011 announced acquisition of Performable. That company's solution enables performance analysis of sales and marketing efforts, including e-mail and "the mobile, social cloud." And on August 18, 2011, HubSpot has announced that it's acquiring Oneforty, creators of a directory of social media business applications and the social media marketing tool Socialbase.
These acquisitions are great news, for the companies involved and for all of their respective customers. Decision makers at growing businesses need and want the resources and abilities offered by HubSpot, Performable and Oneforty. To be able to acquire all of these from a proven, committed and growing solution supplier should make life easier and better for almost any marketer. And the combined strengths of these providers' offerings should result in new services and solutions for those seeking to succeed at social marketing and social media and network management.
Congratulations to the founders and teams at HubSpot and its recently acquired allies. Customers and prospects should be excited – and competitors should be even more nervous. Make sure to keep following the evolution of modern marketing solutions at Comparz!
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