There is a lot of hype around Twitter these days. While Twitter is a brilliant tool, it should not be the entirety of your marketing strategy. The below graphic displays the inputs to the marketing funnel and how the funnel can lead to actual sales, which is what really matters to all of us. As the data shows, it is tremendously difficult to get leads or sales from Twitter.
For those of you interested in learning more about the online marketing funnel, two great resources include: Hubpot's Marketing Grader and Marketo's Social Media Tactical Plan.
Indeed...a very telling info graphic that shows Twitter to be a somewhat limited. Seth Roden has stated on several of his posts that Twitter has become irrelevant, stating that the majority of content is 'garbage'. Personally, I wouldn't go nearly that far, but do confess that my tweet reading is limited to my Flipboard feed these days. Still, it is monitored enough to make it one of many SN sites on which to maintain a presence....but agreed: it should be a portion of one's overall marketing strategy...
BTW- loved the life of a tweet section
Rachel Great post. Infographic give a sticky flavour to sometimes we marketers say everyday: there's no single medium, tool or network that can accomplish all the marketing. the first step is a strategy. Rachel I'm gonna share this to everybody in my network and pin it too! thanks for producing it!