If you are looking to create more lasting relationships with potential and current customers, using marketing automation software is a worthy investment. Marketing automation has been shown to help deepen relationships by providing relevant information to your audience based upon actions they take or through the stage of the customer lifecycle they are in, among other factors.
Two of the lower-cost marketing automation providers are LoopFuse and Infusionsoft. Both companies have been around for many years and have built up a strong reputation among small and mid-sized businesses.
How do Loopfuse and Infusionsoft compare with each other?
LoopFuse and Infusionsoft offer many of the same features. They both have a fully functioning email marketing system that supports personalized emails and intelligent autoresponders, which send emails to end users when a certain action is taken by the end user.Both marketing applications also have a lead scoring system that allows leads to be graded by criteria such as number of actions a user has taken on your website or qualifications determined through a phone call, and segment them for targeting. In addition, the two products provide access to functions like lead nurturing, unique landing pages, and web analytics.
Infusionsoft does have a few capabilities that LoopFuse is missing. The application comes with a built-in CRM system that can automatically distribute leads to employees and standardize sales processes. It also supports a variety of eCommerce functions, such as an online shopping cart on your website to process payments and the option to offer discounts and trial versions.
The pricing plans for the two applications are slightly different. Infusionsoft starts off with the standard plan, which costs $199/month and supports 5,000 prospects and an unlimited number of emails per month. The higher tier plans support a much larger number of contacts, as well as more simultaneous users and additional features. Enterprise customers can have up to 500,000 prospects.
LoopFuse is notable in that all of its pricing plans offer an unlimited number of emails, page views, and simultaneous users. The main difference is the number of stored prospects that are allowed. For $450/month, a company can have up to 10,000 prospects, while $750/month increases this to 20,000 prospects. Enterprise-level customers can pay $2000/month to store up to 100,000 prospects.
LoopFuse also offers a free version of its application, though the capabilities are limited to 500 stored prospects, 5,000 emails, and 25,000 page views per month. Infusionsoft does not have any sort of free version, though it does offer a free trial that allows companies to try out the software ahead of time.
Customer support is fairly similar for the two products. They both provide phone and email support during normal business hours throughout the work week. LoopFuse is the only one that offers Live Chat to its users, however. This can provide a simplified means to get an answer about a basic problem or concern.
Infusionsoft definitely wins when it comes to mobile capabilities. The software is fully compatible with the iPhone, Android, and most tablet devices. LoopFuse does not currently have a mobile version of its application, though this may change in future versions.
Bottom line: Infusionsoft edges out LoopFuse in a few important categories. It has slightly better pricing and features, and can handle a greater number of stored contacts. They are both solid choices, however, and a marketing department can definitely benefit from having either at their disposal.
Comparz has user reviews and ranking of the marketing automation category. Click here to view Comparz' marketing automation rankings.