When it comes to social marketing and the web, there is always a “latest and greatest” technology or app that seems like a must-have for businesses that want to grow and be seen. The latest is Pinterest, a site that allows individuals or companies to post (or “pin”) items and images that they consider valuable from other sites. You can organize your items on your Pinterest page in a variety of ways, depending on what makes sense to you and your audience.
Hobbyists are using it in droves. Where else can you find entire pages dedicated to cactuses, high heeled shoes or the art of complaining? But what about businesses? Is it worth your time?
Increasingly, the answer is yes, for three reasons. First, you will look (and impressions are important) old-fashioned if you don’t have a presence on Pinterest. Secondly, it’s becoming influential fast. In the past few months, studies have found that Pinterest drives more referral traffic than Goggle+, YouTube, LinkedIn and Twitter. And thirdly, it may actually add value. It’s a very busy place these days, with lots of potential customers. Keep in mind that the site doesn’t allow active advertising. That’s fine; there are plenty of other ways to use the site to your business’s advantage.
A small business could use Pinterest, for example, to share facts and tips for their customer base, with the goal of driving that traffic to own site. Make sure that you are posting things that your potential customer base will find valuable. Businesses can also put “pin it” buttons on their own sites, so users can post items from your site on their own Pinterest page. Finally, follow your customers, other businesses and fans. This is a great way to increase your presence exponentially.