Still Wondering if Tablets Matter to Your Small Business?

Posted by Michael Dortch
Michael Dortch
With over 30 years of analyst experience, Michael most recently served as Director of Research at M...
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on Monday, 16 April 2012 in Comparz Blog

Still wondering if tablets matter to your business? You can stop now.


Respected technology market-watchers Gartner issued a news release with updated data about tablets. In it, the company forecast that worldwide “media tablet” sales will reach 119 million units in 2012, a 98-percent increase over 2011 sales. Some 61.4 percent of the tablets sold this year will be Apple iOS devices, Gartner added. Android software will power 31.9 percent of those tablets, while 4.1 percent will run a Microsoft operating system, Gartner said.


Beyond the numbers, tablets present significant challenges to the vendors that make them and the companies attempting to support tablet users, according to Gartner. Vendors have to figure out how to balance consumer appeal with “business-ready” features and integration with business systems. Business decision makers have to adapt their technology support processes and tools to embrace “BYOD” or “bring your own device” tablet users.


What does all of this mean to you?


It means your company’s Web site has to be “tablet-friendly.” Which means you need Web site building and management options that support tablets easily. It also means that any applications and services critical to your business must be tablet-friendly as well. Which means that you may have to modify or replace current versions of those applications or services, perhaps with cloud-based, tablet-ready alternatives. And it means that for all of the above, you’re going to need help and guidance in comparing and selecting the best options for your business.

Tags: Tablets
With over 30 years of analyst experience, Michael most recently served as Director of Research at Michael has also worked at leading IT analyst firms The Yankee Group and Aberdeen Group.


Helen Pike Wednesday, 18 April 2012

It's a double-edged knife: the tablets represent thousands of jobs for software/hardware designers. But how does a company amortize the expense, viz laptops it was persuaded to buy because those devices were promoted as efficiency makers?

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Terri Wednesday, 18 April 2012

Key info as always. I had the opportunity to talk about tablets in class last night - from the perspective of how people make sense of how best to use them. We compared two technologies - my collar microphone and an ipad. The take away is that there are "best" ways to use a collar mic, but there are infinite ways to make use of an ipad. Point being that users, designers, managers need to be thinking thoughtfully about best practices. Not handed to us in most cases. So, I agree, guidance and a willingness to try new things will help businesses get the most value.

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