Still wondering if tablets matter to your business? You can stop now.
Respected technology market-watchers Gartner issued a news release with updated data about tablets. In it, the company forecast that worldwide “media tablet” sales will reach 119 million units in 2012, a 98-percent increase over 2011 sales. Some 61.4 percent of the tablets sold this year will be Apple iOS devices, Gartner added. Android software will power 31.9 percent of those tablets, while 4.1 percent will run a Microsoft operating system, Gartner said.
Beyond the numbers, tablets present significant challenges to the vendors that make them and the companies attempting to support tablet users, according to Gartner. Vendors have to figure out how to balance consumer appeal with “business-ready” features and integration with business systems. Business decision makers have to adapt their technology support processes and tools to embrace “BYOD” or “bring your own device” tablet users.
What does all of this mean to you?
It means your company’s Web site has to be “tablet-friendly.” Which means you need Web site building and management options that support tablets easily. It also means that any applications and services critical to your business must be tablet-friendly as well. Which means that you may have to modify or replace current versions of those applications or services, perhaps with cloud-based, tablet-ready alternatives. And it means that for all of the above, you’re going to need help and guidance in comparing and selecting the best options for your business.