The Problem with Klout

There's been a lot of buzz about Klout recently in the press because it changed its algorithm.  Klout is basically a tool that enables people to compare their social standing and "clout" based upon their participation on Twitter and Facebook.  It's a fun tool for those who like to track their social media success.  And it probably is fairly accurate in terms of the reach you have through these social networks.

But where Klout falls short, as other social media experts such as Pam Moore suggest, is that it does not dig a layer deeper.  Social media influence is growing in importance.  No one can deny that.  But social media clout does not capture one's actual skill other than in social media prowess.  There is a lot more that makes businesses run and succeed than social media clout.  While Klout is trying to list categories where people have clout, it is only based on social media activity versus real business results.

While Klout has potential, I don't think it has the clout it deserves yet.

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