My Experience with Constant Contact |
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April 2, 2012
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Submitted By: John Lepore Company Size: $1 Million - $5 Million in revenues |
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| Constant Contact has been a very good addition to my communications strategy. It is easy to get started. There is plenty of on-line training and help. When I have reached out for further support, their customer support function is available, knowledgeable and patient. I have not needed to perform any customization as the platform is very mature and anticipates any need that I have had. Creating custom email formats using the available templates is relatively simple. In addition to email, I find that surveys and events are valuable tools as well. | |
ConstantContact Review: A starter kit for marketing, but costs add up quickly |
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February 1, 2012
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Submitted By: TVL Company Size: $1 Million - $5 Million in revenues |
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| For companies that have never cleaned email lists or checked for duplicate, Constant Contact is an easy, quick way of doing maintenance. Constant Contact's customer services and events/promotions are first-rate in helping do-it-yourselfers. Once your list gets above 500 or 1,000 contacts however, the prices rise and you ought to be sending monthly or quarterly updates to make the spend worthwhile. Being charged for storing images, using survey tools, event planning and other add-on features? You need to be aware of the "all-in" price and value to the business. If you're just sending emails and checking response/bounce rates, Constant Contact may be too expensive for a routine task. Templates make it easy to send newsletters, announcements, promotions with off-the-shelf tools. More advanced users looking to A/B test or use multiple subject lines have more challenges for tracking, evaluation. Constant Contact has built a rep for service, longevity and reliability that counts for a lot in the software-as-a-service "cloud" industry. |
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ConstantContact works well but gets expensive |
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January 30, 2012
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Submitted By: roy russell Company Size: $0 - $1 Million in revenues |
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| Setting up and importing our email list was easy. Customer support was familiar with the app when I ran into a couple of problems. We had a designer who worked on our logo, and we might have made a couple of landing pages for people to use from time to time. It was easy to compose a nice looking email and it was nice to have a readily available history of what we had sent before. Not much integration beyond importing update address list each month for each new newsletter. ConstantContact maintained the (small) op-out blacklist so correctly stopped us from emailing anyone who had said they dont want to receive more newsletters. |
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Basics for Marketing Beginners |
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January 30, 2012
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Submitted By: Val Fox Company Size: $0 - $1 Million in revenues |
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| Constant Contact is a great app for small businesses that don't need a lot of robust functionality and are more concerned with easy set-up at a low price. I inherited the product but found it easy to use/learn until I wanted to upload custom HTML --- the platform doesnt readily accept 3rd party HTML and I'm considering other options now that I've grown the list and am looking to do more robust targeting/segmenting of the list. | |
Good Once You Get Used to it |
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January 30, 2012
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Submitted By: Cary McMillan Keller Company Size: $0 - $1 Million in revenues |
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| I found the learning curve to be pretty steep. This is the first email service platform Ive used. I found it pretty easy to setup our own custom template and I was able to do it myself. Didn't need to hire anyone to do HTML or a graphic designer! We setup a weekly newsletter. They have excellent, responsive customer support on the phone. Copy paste functionality and trying to transfer text was hard. Limited with the fonts. Changing colors was difficult. That said, theyve improved a lot of that over the past year. I'm always using the reports feature. Can understand where my click-throughs are coming from, so I can tell which content gets the most click-throughs, which is most important for me. Which helps us understand where are readers are going. Although this process is pretty manual to look through all of the links that got click throughs. This data is not exportable by Excel, which would be nice, no sorting features on the analytics. The price kept growing as our business grew which I didn't expect but its helped our business grow! |
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