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Ranked # in Marketing Automation Software |
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 Description:Silverpop provides a combination of marketing automation and scalable email marketing. It can quickly send thousands of automated mailings to a coordinated set of targets and allows companies to monitor potential leads over time. The company also provides access to a team of deliverability experts to help companies reach maximum visibility with each email campaign. The price and features make Silverpop suitable for both small and medium-sized businesses. |
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Full Service Automated Email |
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May 4, 2012
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Submitted By: Robert Hlozek Company Size: $1 Million - $5 Million in revenues |
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| If you are looking for an email tool that can do just about anything, Silverpop is probably right for you. It offers full email campaign automation. With it you can create muli-tier campaigns that allow you to send to anyone at anytime within your database, without having to deal with the hassle of constantly set up and manage individual campaigns. Features such as Lead Scoring and Lead Management offer a company the ability to nuture prospects and send more aggressive communications as is appropriate in a sales cycle. Additionally Silverpop synches with many of the most used CRMs such as SalesForce, allowing you to communicate to your entire database. This level of customization and service does not come cheaply though. Prices will start at $15K to $20K. Companies with a database of less than 100,000 or that send less than 500,000 pieces of email a month many not really get the full value from this platform. One final note, Silverpop offers an additional customer support package for an additional fee. For anyone starting on the platform for the first time I highly recommend it, despite it's cost. This platform is very robust and while many parts of it are user friendly, it's extremely easy to become overwhelmed by it. |
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Silverpop Automation |
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April 3, 2012
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Submitted By: Gregoire Michel Company Size: $0 - $1 Million in revenues |
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| We are using Silverpop as part of our client delivery and integrating our existing microsites with visitor interaction. Setup was very smooth, with a dedicated account manager and support team. We had excellent interaction between the support team and our developers. Our microsites are hosted on our platform but our client wanted to connect to their automation engine that Silverpop was hosting. It was a simple snipit of code that needed to be embedded and we were live, and launched. Our microsites track the interaction of the visitor to a point, and we use our entertaining sitelets to capture the attention of the prospect. Silverpop's integration allows us to automate relevant content to the prospect, and trigger the appropriate marketing materials. | |
Silverpop is Easy to Navigate |
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April 3, 2012
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Submitted By: Alison Hess Company Size: Over $150 Million in revenues |
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| We have not needed to engage with Silverpop's developers. We are finding the tool sufficient, but believe our email marketing program is quite basic. We sell B2B software. | |
Silverpop is very straight forward |
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March 29, 2012
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Submitted By: John Mathews Company Size: $0 - $1 Million in revenues |
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| ) Silverpop Setup: included with subscription. Very straight forward 2) Training: high quality video training on support site, in addition to live training on all topics. 3) Customization: high level of customization. Many more configuration options than Marketo or Pardot, which I have also used extensively. 4) Additional resources: for high-volume of email campaigns with any of these tools, you will need a technically-oriented marketer that knows HTML. 5) Integration: Salesforce.com integration was very well done and seemless. 6) Most used feature on Silverpop: All | |
Silverpop: Scalable and integrated platform |
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March 4, 2012
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Submitted By: Alexis Garberis Company Size: $0 - $1 Million in revenues |
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| The Silverpop setup process was very easy, it is a very user friendly platform. The Silverpop customization is good enough. Regarding customer service, although it took some extra days, we finally had good responses for our issues. The Silverpop features that we use most are: website tracking, e-mail marketing and forms to capture data. | |
