If you’re looking for ways to communicate and collaborate more effectively and less expensively, web conferencing makes a lot of sense. Web conferencing brings all meeting participants, regardless of location, into a single shared conference experience.
Web conferencing can be as simple as a telephone conference call augmented with online "screen-sharing" features that let everyone on the call see the same slides or other visual materials. Web conferencing can also offer meeting participants the opportunity to annotate shared visuals, vote in polls or ask questions via on-screen "chat" features. Web conferencing can also include video, so that all participants can see and be seen by each other. And Web conference participants can be located anywhere, in any time zone, as long as they all have a computer or laptop and Internet access.
The immediate advantage of web conferencing is obvious: employees can conference in from anywhere, and clients can communicate in a friendly and relaxed fashion in real time as they share video, audio, digital content, or a combination of the three. Conference participants can share presentations, documents, and a variety of digital applications. And messages can be shared between any number of participants that are public, or private, independently of the participant images. (Specific features vary with specific solutions, but all leading alternatives offer most if not all of the features described here.)
Keep in mind that Web conferencing can do much more than augment or replace in-person meetings. Web conferencing solutions are also valuable marketing and sales tools, for product demonstrations, Webinars and other presentations to customers and prospects. Web conferencing is also valuable for training of customers, employees and partners. If any or all of these tasks matter to your business, Web conferencing can probably help you.